Prof. Reinskje Talhout is an experienced researcher in the field of reinforcing harmful products, such as tobacco and nicotine products, drugs, alcohol and energy drinks. She currently serves as the leading expert and head of the WHO Collaborating Centre on Tobacco Product Regulation and Control, hosted by RIVM. In addition, she works as special professor of Product appeal and prevention of harmful consumption behaviour at Wageningen University & Research. This chair was set up in response to the demand in society to reduce the appeal of reinforcing harmful products, particularly to young people.
Talhout strives to improve the health and well-being of the general population. Reducing the appeal of reinforcing harmful products plays a key role in this regard. Consumers often use multiple reinforcing harmful products in combination as part of an unhealthy lifestyle.
In addition to her research activities, she regularly advises the national government, the EU and WHO. She also delivers scientific insights to the general public in information leaflets, on websites and as a spokesperson in the media.